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#WeThe15


WeThe15 is sport’s biggest ever human rights movement to end discrimination. We aim to transform the lives of the world’s 1.2 billion persons with disabilities who represent 15% of the global population.

The #WeThe15 symbol depicts the Earth in its most simple form, a circle, with a highlighted segment to represent the 15% of the world’s population who have some form of disability. It is a simple and robust symbol, designed to be replicated easily by anyone, anywhere, using a wide variety of techniques and media. It is the most visible asset of our campaign identity, and as such should have a prominent position in all of our communications – it is our principal logo. The symbol uses the color purple, the international color of disability.

WHAT IS WeThe15?
WeThe15 is a global movement, which was founded by a coalition of organisations from sport, human rights, policy, communications, business, arts and entertainment, uniting to change attitudes and create more opportunities for persons with disabilities, as well as improve mobility and accessibility.

WHAT DO WE WANT TO ACHIEVE?
To end discrimination and transform the lives of the world’s 1.2 billion persons with disabilities so they can be visible and active members of an inclusive society.

WHAT ARE OUR OBJECTIVES?
1. Put persons with disabilities at the heart of the diversity and inclusion agenda
2. Implement a range of activities targeting governments, businesses and the public over the next decade to
drive social inclusion for persons with disabilities
3. Break down societal and systemic barriers that are preventing persons with disabilities from fulfilling
their potential and being active members of society
4. Ensure greater awareness, visibility, and representation of persons with disabilities
5. Provide education on the social model of disability to dispel global societal and cultural misconceptions
and explain that disability is created by societal and systemic barriers rather than an individual’s
impairment
6. Promote the role of assistive technology as a vehicle to driving social inclusion

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